CLIENT PROCESS
Discovery Call
Let’s get aligned before anything begins. Before we talk contracts or payments, we’ll jump on a free 30-minute discovery call to discuss your brand, vision, and what you truly need. This helps both of us understand where I can add the most value and loosely define the scope, deliverables, and timeline.
Project Proposal
Tailored options to fit your brand goals. Based on our conversation, I’ll send you a personalized proposal with flexible package options, clearly outlining timelines, deliverables, and costs. You can pick what suits you best or request customizations to match your vision.
Signed And Sealed
Locking it in and prepping for a smooth start. Once you choose your package, I’ll send over a formal contract and invoice. Depending on the project scope, the payment structure will be either 50-50 or 30-40-30. Once the first deposit is made, your project is officially booked in. Let’s get started.
Design Process
Delivery & Handover
Final files, clarity, and long-term confidence. Once the project is complete, you’ll receive all the final deliverables in an organized brand folder, ready for use across digital, print, and more. I also provide 6 months of design warranty for any future adjustments related to the deliverables.
DESIGN PROCESS
1* Research & Discovery
Understanding the Brand Inside Out
We begin by diving deep into the brand's purpose, audience, competitors, and market. This helps us define a strong foundation before any design begins.
2* Design Direction
Setting the Visual Tone
Based on research, we craft moodboards, color palettes, and typography choices that align with the brand’s voice, ensuring clarity before concept creation.
3* Initial Ideas
Exploring Raw Concepts
Rough sketches and spontaneous visual thoughts are brought to life. This stage focuses on quantity, pushing boundaries and exploring different perspectives.
4* Idea Development
Refining the Right Direction
We choose the most promising ideas and refine them with purpose. Shapes, alignments, and symbolism are honed to ensure every element supports the brand story.
5* Presentation
Telling the Story Behind the Design
Chosen concepts are professionally presented with context, rationale, mockups, and visuals that help the client understand the “why” behind each design.
6* Final Design
Perfecting the Outcome
Based on client feedback, the selected design is polished and finalized. Every small detail is refined to deliver a strong, consistent, and scalable brand identity.
